Pret a Manger were looking to grow their presence in New York, but found the city’s landlords reluctant to rent to food service tenants because of health and environmental concerns.

We designed a tactile sales brochure to reflect Pret a Manger’s reputation and ability to draw premium brands to retail sites and the low environmental impact of their menu. Seductive photography and playful copy suggested the Big Apple could be the perfect home for the iconic brand